Javier Alcaine is a specialist in advertising and marketing. He has worked as a creative director for some of the most important advertising agencies in Spain. He has authored many successful campaigns, which have earned him numerous awards at advertising festivals such as El Sol in San Sebastian, FIAP, The New York Festival and The Golden award of Montreal. Javier has been leading the creative team at Xanela Producciones since the very beginning. He has produced and developed projects on branded content, also directing documentaries such as The Fantastic Knight of the Pontic Steppe, which has received several international awards.